On the FUTUReBOOK blog, in a recent post about app publishing and pricing, Simon Appleby mentions the dilemma facing publishers when it comes to pricing electronic editions of books:
While we know that e-books and enhanced e-books pose their own pricing challenges for the trade, at least there is a base expectation in the consumer’s mind that what they are purchasing has value as the fruits of someone’s labours – the debate is “cheaper than the book, but how much cheaper?”.
That is a good question, and I started to try and write a comment on his post but it developed into such a long comment that it became clear I should make it as a post here instead… Continue reading ‘What should determine the price of e-books?’